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APPLICATION STRATEGY

Reach, Target, and Safety Schools Explained

What these planning labels mean—and why they must be personalized to each student.

Reach, target, and safety are useful planning categories, but they are not permanent labels attached to a college.

A reach is a school where admission is uncertain because of selectivity, the student’s profile, the intended program, or a combination of factors. A target is a school where the student appears reasonably competitive, while a safety should offer a strong likelihood of admission and be financially and personally workable.

The same college can fall into different categories for different students. Major, residency, course rigor, testing, institutional priorities, and applicant-pool changes all matter.

Use the categories to create options, not predictions. No classification guarantees admission, and every safety school should still be a place the student would be willing and able to attend.

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